The Way Of The Guerrilla

Image: @Reuters To be truly unorthodox in the way that you conduct your marketing requires the lessons and strategies adopted by the guerrilla fighter. The right mindset will always produce the results… A guerrilla fighter knows that the enemy is stronger in numbers and resources, and must adapt his strategies to overcome this challenge. Much like […]

A Private Blog Network Strategy That Will Actually Work With Google

10 September, 2014 — 9 Comments Why Private Blog Networks aren’t all that they seem, plus an effective linking strategy that will get you traffic without hurting your website. You’ve probably heard all the hype around Private Blog Networks. The idea has been around for some time but more recently everybody has decided to jump on […]

Getting People Talking About Your Stuff (Like District 9)

29 August, 2014 There is no rule book to ensure that your marketing campaign goes viral and gets people around the world talking about your stuff. But there are a few things to look out for… We’ve seen some remarkable movie marketing campaigns in the last 15 years. This one for ‘District 9’ is certainly among […]

Facebook Is Dominating Your World

15 August, 2014 — 2 Comments It’s true. If you’re a product creator, seller or an affiliate, there’s one place that you and your business need to be operating in, and that’s Facebook. This is the case because EVERYBODY is using Facebook. Meet any person anywhere, and they’ll have a Facebook account. However regular or irregular they […]

All-Time 5 Best Ever TV Advertisements (And Why)

07 August, 2014 — 6 Comments When it comes to TV advertisements, we tend to turn a blind eye. Though there are a few adverts that are so good you cannot help but carry on and watch. Here are my all-time 5 favourite adverts; all are there for varying reasons, but they all share one distinct characteristic which […]

The Problem With Digital Marketing

If you work in digital marketing every day, there’ll probably be a few problems that come to mind. But the main problem isn’t what you think. You already know that building a mailing list, or getting more web traffic isn’t as easy as you thought when you first set up your digital marketing strategy. You’ll […]

What Charles Mackay Tells Us About Consumer Behaviour

We’re not too dissimilar to our ancestors after all. First off, you’re probably wondering who on earth is Charles Mackay? Well, to put it short he was an author and journalist born in Scotland in the first half of the 19th century. He later traveled a little in Europe, namely to Brussels and Paris and […]

Free eBook: Unorthodox Marketing

21 July, 2014 10 marketing strategies that you’re probably not utilising right now… The marketplace has now become cluttered, tangled and completely messed up. Marketers, Advertisers, Salespeople and Business Owners are all fighting for new customers and product sales each day of the week, but the problem is that there’s too much fighting going on. There’s […]