Attention & Reputation (And Revenue) Comes From Launching New Products

November 20, 2014 When you launch a new product you’re opening up a whole world of opportunities for your business. You’re giving current customers a new opportunity to buy something else from you, you’re opening the door to brand new customers and creating a massive amount of buzz within your marketplace. In the online space, there’s […]

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Rule The World By Telling Stories

November 7, 2014 — 2 Comments Great marketing is great storytelling. Once upon a time… you were a small child being put to bed by your parent. “One more chapter…” “One more story…” “Just one more!” Why? Because, as children, we loved stories, but more importantly, unknowingly we still do. It was the highlight of the […]

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Networking: Being The Familiar Face

October 30, 2014 — 1 Comment “Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for…” People are reluctant to consider networking as one of the main marketing practices purely because you’ll not walk away from that meeting with more money in your pocket. But you’re not perusing a sale here, or anything related […]

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Gamification Is A Way of Life

Game thinking in a non-gaming context is a great way to keep your current customers engaged and is also a great way to generate new customers. This is something I believe in very strongly. That is, that we’re all built to want to perform in competitions and contests, feel the need in want to solve […]

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