About

Howdy and welcome.

I’m Gareth. On this blog, you’ll find a collection of my thoughts and ideas based on my experiences in marketing, business and life.

Expect stories and ideas that will hopefully get you thinking a little differently about marketing.

I currently work in a marketing and media agency. I’ve worked in the digital/technology sector for the last seven years.

Here’s what some of my colleagues and friends and have had to say.

Most of what you see on this blog are lessons I have learnt from working day-to-day within these industries. For more technical marketing posts, please click here.

If you have something to say or would like a chat, then great — I almost encourage it!

For a flavour of what I’m about, here are some of the most popular posts:

Dark Social Is Dangerous
The Empty Fort Strategy
Brand Authenticity
Don’t be an Island
Who Is Using Mobile?
Data Unpredictability
Hidden Messages and Meanings
Fluency & Familiarity

And finally, for a deeper look into some of my marketing thoughts, see my ebook Unorthodox Marketing.

Thanks for stopping by.

@gareth_rbts