Use Marketing Technology (Properly)

January 26, 2021. Without the appropriate technical knowledge in 2021, your marketing efforts could go straight down the pan.

On The Defensive: Protecting Market Share

October 24, 2020. After gaining a share of the market, your next job is to defend it.

June 03, 2020. Tales from the boardroom: Why you should focus on yourself and not obsess over rivals (unless a clear opportunity presents itself).

May 29, 2020. Performance-based targets and metrics can be gamed… which is why they should often be scrapped.

September 24, 2019. Marketing for the critical mass.

August 15, 2019. Why communicating well internally within marketing teams is crucial to success.

July 19, 2019. Goal-setting is important because it provides a focus for marketing activities. It can also circumvent dubious behaviour.

May 20, 2019. Stanley Milgram taught us something shocking about how people behave. But if you’re a marketer, he taught us something quite useful.