The Baader-Meinhof Phenomenon

December 11, 2018. Now you see it… you’ll start seeing it everywhere.

Confirmation Bias

October 4, 2018. We believe what we want to believe. But it’s not our fault; it’s how we’re hard-wired. It’s just our jobs to know this.

September 12, 2018. Why non-members just can’t resist accessing the secrets of secret membership organisations and societies.

August 21, 2018. Voice marketing is edging nearer. Can you hear it?

July 16, 2018. If there’s one thing I’ve learned from working in marketing for eight years, it’s that stuff happens (in work and life).

June 23, 2018. A diversification strategy for growth often arises from subjective motives. This sort of mindset is also associated with failure.

May 7, 2018. Someone has a positive experience with you or your product – great, get a review. Bad experience – great, get a review.

April 10, 2018. Dark social, even though we can’t see it or don’t know what it is, is here. And we should fear it.