Confirmation Bias
October 4, 2018. We believe what we want to believe. But it’s not our fault; it’s how we’re hard-wired. It’s just our jobs to know this.
Read More Confirmation BiasSecret Societies
September 12, 2018. Why non-members just can’t resist accessing the secrets of secret membership organisations and societies.
Read More Secret SocietiesA Voice Era?
August 21, 2018. Voice marketing is edging nearer. Can you hear it?
Read More A Voice Era?Expect The Unexpected
July 16, 2018. If there’s one thing I’ve learned from working in marketing for eight years, it’s that stuff happens (in work and life).
Read More Expect The UnexpectedDiversification: A Warning
June 23, 2018. A diversification strategy for growth often arises from subjective motives. This sort of mindset is also associated with failure.
Read More Diversification: A WarningTrust In Others
May 7, 2018. Someone has a positive experience with you or your product – great, get a review. Bad experience – great, get a review.
Read More Trust In OthersDark Social is Dangerous
April 10, 2018. Dark social, even though we can’t see it or don’t know what it is, is here. And we should fear it.
Read More Dark Social is DangerousFluency & Familiarity
March 1, 2018. Studies show we like things that are easy to think about and dislike things that are hard to think about. So why do we make things complex?
Read More Fluency & Familiarity