Diversification: A Warning
June 23, 2018. A diversification strategy for growth often arises from subjective motives. This sort of mindset is also associated with failure.
Read More Diversification: A WarningTrust In Others
May 7, 2018. Someone has a positive experience with you or your product – great, get a review. Bad experience – great, get a review.
Read More Trust In OthersDark Social is Dangerous
April 10, 2018. Dark social, even though we can’t see it or don’t know what it is, is here. And we should fear it.
Read More Dark Social is DangerousFluency & Familiarity
March 1, 2018. Studies show we like things that are easy to think about and dislike things that are hard to think about. So why do we make things complex?
Read More Fluency & FamiliarityThe Empty Fort Strategy
January 22, 2018. Sometimes the best thing to do is nothing at all. And there’s a legitimate reason why.
Read More The Empty Fort StrategyCicero’s Way
December 19, 2017. How to beat resistance in any pitch or promotional situation.
Read More Cicero’s WayThe Power Of Challenges
November 22, 2017. Could marketers achieve more by setting goals for potential customers, before setting goals for themselves?
Read More The Power Of ChallengesConcentrating Resources
August 17, 2017. If marketing activities aren’t complimentary, they can’t be effective. If they aren’t effective, they’re useless.
Read More Concentrating Resources