The Disadvantage Advantage

The underdog organisation has two natural factors favouring its success, and they’re amazingly powerful.  More than half of new business ventures don’t survive past five years. Competition has never been so fierce. Industries are full of rival organisations, all locked in battle for market share. For the mind of the customer. It’s rare to see […]

Read More The Disadvantage Advantage

The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

Read More The Creative Unorthodox

Consistency Is Key

Keeping at it, at all times, is where great work comes from. Sometimes you get that aching pain in your stomach telling you today is the day where things just aren’t happening. It’s a pain that’s sometimes hard to get rid of, but that doesn’t make it impossible to leave behind. Do you want the […]

Read More Consistency Is Key

The Brand Experience is a Journey

January 26, 2015 Dissecting the elements of a positive brand experience and its importance alongside a lead generation campaign. I recently did a presentation where I chose a few strategies – that included content marketing, gamification and email marketing and put together an example marketing campaign in the space of 15 minutes. It was a […]

Read More The Brand Experience is a Journey

“Success”

January 6, 2015 — 16 Comments A new year and a new you: but are you really thinking about this objectively in the way that you see success in your life and your business? So here we are at the first post in 2015. Most bloggers and marketers would have (or will) post about your usual […]

Read More “Success”

Attention & Reputation (And Revenue) Comes From Launching New Products

November 20, 2014 When you launch a new product you’re opening up a whole world of opportunities for your business. You’re giving current customers a new opportunity to buy something else from you, you’re opening the door to brand new customers and creating a massive amount of buzz within your marketplace. In the online space, there’s […]

Read More Attention & Reputation (And Revenue) Comes From Launching New Products

Rule The World By Telling Stories

November 7, 2014 — 2 Comments Great marketing is great storytelling. Once upon a time… you were a small child being put to bed by your parent. “One more chapter…” “One more story…” “Just one more!” Why? Because, as children, we loved stories, but more importantly, unknowingly we still do. It was the highlight of the […]

Read More Rule The World By Telling Stories