Setting Sober Goals

July 19, 2019. Goal-setting is important because it provides a focus for marketing activities. It can also circumvent dubious behaviour.

The Baader-Meinhof Phenomenon

December 11, 2018. Now you see it… you’ll start seeing it everywhere.

Secret Societies

September 12, 2018. Why non-members just can’t resist accessing the secrets of secret membership organisations and societies.

Expect The Unexpected

July 16, 2018. If there’s one thing I’ve learned from working in marketing for eight years, it’s that stuff happens (in work and life).

Diversification: A Warning

June 23, 2018. A diversification strategy for growth often arises from subjective motives. This sort of mindset is also associated with failure.

The Empty Fort Strategy

January 22, 2018. Sometimes the best thing to do is nothing at all. And there’s a legitimate reason why.

Concentrating Resources

August 17, 2017. If marketing activities aren’t complimentary, they can’t be effective. If they aren’t effective, they’re useless.

Data Unpredictability

What you get with data is just data. And data just isn’t enough. “Data is taking over marketing.” How many times have you read an article of a similar flavour? Data, analytics and stats is part of everyday business. More and more data is produced which means more and more time is spent analysing it. […]