Game thinking in a non-gaming context is a great way to keep your current customers engaged and is also a great way to generate new customers. This is something I believe in very strongly. That is, that we’re all built to want to perform in competitions and contests, feel the need in want to solve […]Read More Gamification Is A Way of Life
Image: @Reuters To be truly unorthodox in the way that you conduct your marketing requires the lessons and strategies adopted by the guerrilla fighter. The right mindset will always produce the results… A guerrilla fighter knows that the enemy is stronger in numbers and resources, and must adapt his strategies to overcome this challenge. Much like […]Read More The Way Of The Guerrilla
10 September, 2014 — 9 Comments Why Private Blog Networks aren’t all that they seem, plus an effective linking strategy that will get you traffic without hurting your website. You’ve probably heard all the hype around Private Blog Networks. The idea has been around for some time but more recently everybody has decided to jump on […]Read More A Private Blog Network Strategy That Will Actually Work With Google
Competition is fierce in business nowadays, especially online. But here are some tips and tools to get ahead of those competitors through some basic digital reconnaissance. Okay, we all know the scenario. We come online to make some money within a niche or industry and NEED to know what’s going on in the marketplace – […]Read More Digital Competitor Reconnaissance
21 August, 2014 — 1 Comment What’s the main purpose of your online business? Think about this for a second, because it isn’t an easy question to answer. But really, it should be. Determining the true purpose of your online business is harder than you think. Most people that set up online businesses are doing it […]Read More The ‘Business’ Of An Online Business
15 August, 2014 — 2 Comments It’s true. If you’re a product creator, seller or an affiliate, there’s one place that you and your business need to be operating in, and that’s Facebook. This is the case because EVERYBODY is using Facebook. Meet any person anywhere, and they’ll have a Facebook account. However regular or irregular they […]Read More Facebook Is Dominating Your World
If you work in digital marketing every day, there’ll probably be a few problems that come to mind. But the main problem isn’t what you think. You already know that building a mailing list, or getting more web traffic isn’t as easy as you thought when you first set up your digital marketing strategy. You’ll […]Read More The Problem With Digital Marketing
16 July, 2014 — 5 Comments Dividing a broad market into scalable segments is the only way that you’ll become truly remarkable. And only then you’ll actually be able to broaden your reach (if that’s really what you want to do). The common belief is: when you market a product or service, you market it […]Read More What Is Market Segmentation, Anyway?