The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

Consistency Is Key

Keeping at it, at all times, is where great work comes from. Sometimes you get that aching pain in your stomach telling you today is the day where things just aren’t happening. It’s a pain that’s sometimes hard to get rid of, but that doesn’t make it impossible to leave behind. Do you want the […]

“Success”

January 6, 2015 — 16 Comments A new year and a new you: but are you really thinking about this objectively in the way that you see success in your life and your business? So here we are at the first post in 2015. Most bloggers and marketers would have (or will) post about your usual […]

The Secret to Selling Your Product… And Sell it Well

17 October, 2014 — 4 Comments Product creators begin on the right path building their products, but lose their way actually trying to sell those products. It doesn’t have to be that way, though. Is there a secret? Well, I think there is. When you first create, develop or research a new product idea, down the […]

Gamification Is A Way of Life

Game thinking in a non-gaming context is a great way to keep your current customers engaged and is also a great way to generate new customers. This is something I believe in very strongly. That is, that we’re all built to want to perform in competitions and contests, feel the need in want to solve […]

Digital Competitor Reconnaissance

Competition is fierce in business nowadays, especially online. But here are some tips and tools to get ahead of those competitors through some basic digital reconnaissance. Okay, we all know the scenario. We come online to make some money within a niche or industry and NEED to know what’s going on in the marketplace – […]

Free eBook: Unorthodox Marketing

21 July, 2014 10 marketing strategies that you’re probably not utilising right now… The marketplace has now become cluttered, tangled and completely messed up. Marketers, Advertisers, Salespeople and Business Owners are all fighting for new customers and product sales each day of the week, but the problem is that there’s too much fighting going on. There’s […]

What Is Market Segmentation, Anyway?

16 July, 2014 — 5 Comments Dividing a broad market into scalable segments is the only way that you’ll become truly remarkable. And only then you’ll actually be able to broaden your reach (if that’s really what you want to do). The common belief is: when you market a product or service, you market it […]