The Disadvantage Advantage

The underdog organisation has two natural factors favouring its success, and they’re amazingly powerful.  More than half of new business ventures don’t survive past five years. Competition has never been so fierce. Industries are full of rival organisations, all locked in battle for market share. For the mind of the customer. It’s rare to see […]

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Changing The Online Ad Game

Online advertising is in desperate need of a shake-up. Here’s why, and here’s how. This week, AdBlock Plus reached a record 100 million users. What this tells us is that people hate ads – and if they’re able to block them, they will. One free download, and like magic, your browsing experience is (enhanced) rid […]

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You Are What You Think You Are

When it comes to positive thinking, the secret lies deep within. Positive attitude. It’s something that’s spoken about often. Positivity is associated with satisfaction (happiness). Negativity is associated with disappointment (sadness). I know which I’d rather. But that’s easier said than done. After all, the unexpected does happen. Life more often than we like goes differently […]

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Hidden Messages and Meanings

Hidden messaging. I’ve probably sent chills down your spine by just saying it. But it can be done. Understanding what you see, is one thing. Not understanding that you’ve seen something when you’ve seen it is something else. Over the years, the principle of hidden and subliminal messaging has gone down a winding road of […]

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The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

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Consistency Is Key

Keeping at it, at all times, is where great work comes from. Sometimes you get that aching pain in your stomach telling you today is the day where things just aren’t happening. It’s a pain that’s sometimes hard to get rid of, but that doesn’t make it impossible to leave behind. Do you want the […]

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