Diversification: A Warning
June 23, 2018. A diversification strategy for growth often arises from subjective motives. This sort of mindset is also associated with failure.
Read More Diversification: A WarningCategory: Strategy
The Empty Fort Strategy
January 22, 2018. Sometimes the best thing to do is nothing at all. And there’s a legitimate reason why.
Read More The Empty Fort StrategyCicero’s Way
December 19, 2017. How to beat resistance in any pitch or promotional situation.
Read More Cicero’s WayConcentrating Resources
August 17, 2017. If marketing activities aren’t complimentary, they can’t be effective. If they aren’t effective, they’re useless.
Read More Concentrating ResourcesShow Customers Customers
July 14, 2017. People think like other people so customers think like other customers.
Read More Show Customers CustomersExecution Is Hard To Execute
June 26, 2017. Marketers get hung up on ideas. But it’s not ideas we should be getting hung up on.
Read More Execution Is Hard To ExecuteGetting On The Inside
May 22, 2017. The key to new business wins isn’t bribery. But the answer isn’t a million miles away.
Read More Getting On The InsideBrand Authenticity
March 14, 2017. What happens if your brand story and character isn’t real… like haunted houses.
Read More Brand Authenticity