August 21, 2018. Voice marketing is edging nearer. Can you hear it?Read More A Voice Era?
July 16, 2018. If there’s one thing I’ve learned from working in marketing for eight years, it’s that stuff happens (in work and life).Read More Expect The Unexpected
June 23, 2018. A diversification strategy for growth often arises from subjective motives. This sort of mindset is also associated with failure.Read More Diversification: A Warning
January 22, 2018. Sometimes the best thing to do is nothing at all. And there’s a legitimate reason why.Read More The Empty Fort Strategy
December 19, 2017. How to beat resistance in any pitch or promotional situation.Read More Cicero’s Way
August 17, 2017. If marketing activities aren’t complimentary, they can’t be effective. If they aren’t effective, they’re useless.Read More Concentrating Resources
July 14, 2017. People think like other people so customers think like other customers.Read More Show Customers Customers
June 26, 2017. Marketers get hung up on ideas. But it’s not ideas we should be getting hung up on.Read More Execution Is Hard To Execute