A Voice Era?

August 21, 2018. Voice marketing is edging nearer. Can you hear it?

Expect The Unexpected

July 16, 2018. If there’s one thing I’ve learned from working in marketing for eight years, it’s that stuff happens (in work and life).

June 23, 2018. A diversification strategy for growth often arises from subjective motives. This sort of mindset is also associated with failure.

January 22, 2018. Sometimes the best thing to do is nothing at all. And there’s a legitimate reason why.

December 19, 2017. How to beat resistance in any pitch or promotional situation.

August 17, 2017. If marketing activities aren’t complimentary, they can’t be effective. If they aren’t effective, they’re useless.

July 14, 2017. People think like other people so customers think like other customers.

June 26, 2017. Marketers get hung up on ideas. But it’s not ideas we should be getting hung up on.