The Empty Fort Strategy

January 22, 2018. Sometimes the best thing to do is nothing at all. And there’s a legitimate reason why.

Cicero’s Way

December 19, 2017. How to beat resistance in any pitch or promotional situation.

August 17, 2017. If marketing activities aren’t complimentary, they can’t be effective. If they aren’t effective, they’re useless.

July 14, 2017. People think like other people so customers think like other customers.

June 26, 2017. Marketers get hung up on ideas. But it’s not ideas we should be getting hung up on.

May 22, 2017. The key to new business wins isn’t bribery. But the answer isn’t a million miles away.

March 14, 2017. What happens if your brand story and character isn’t real… like haunted houses.

February 13, 2017. In a connected age, there’s a strategy proven to capture attention and get people talking – Donald Trump knew this.