On The Defensive: Protecting Market Share

October 24, 2020. After gaining a share of the market, your next job is to defend it.

The War of the Bucket

June 03, 2020. Tales from the boardroom: Why you should focus on yourself and not obsess over rivals (unless a clear opportunity presents itself).

July 19, 2019. Goal-setting is important because it provides a focus for marketing activities. It can also circumvent dubious behaviour.

May 20, 2019. Stanley Milgram taught us something shocking about how people behave. But if you’re a marketer, he taught us something quite useful.

February 19, 2019. If you spot active inertia in your competitors, find ways to preserve it.

December 11, 2018. Now you see it… you’ll start seeing it everywhere.

October 4, 2018. We believe what we want to believe. But it’s not our fault; it’s how we’re hard-wired. It’s just our jobs to know this.

September 12, 2018. Why non-members just can’t resist accessing the secrets of secret membership organisations and societies.