On The Defensive: Protecting Market Share
October 24, 2020. After gaining a share of the market, your next job is to defend it.
Read More On The Defensive: Protecting Market ShareOctober 24, 2020. After gaining a share of the market, your next job is to defend it.
Read More On The Defensive: Protecting Market ShareJune 03, 2020. Tales from the boardroom: Why you should focus on yourself and not obsess over rivals (unless a clear opportunity presents itself).
Read More The War of the BucketJuly 19, 2019. Goal-setting is important because it provides a focus for marketing activities. It can also circumvent dubious behaviour.
Read More Setting Sober GoalsMay 20, 2019. Stanley Milgram taught us something shocking about how people behave. But if you’re a marketer, he taught us something quite useful.
Read More AuthorityFebruary 19, 2019. If you spot active inertia in your competitors, find ways to preserve it.
Read More Active InertiaDecember 11, 2018. Now you see it… you’ll start seeing it everywhere.
Read More The Baader-Meinhof PhenomenonOctober 4, 2018. We believe what we want to believe. But it’s not our fault; it’s how we’re hard-wired. It’s just our jobs to know this.
Read More Confirmation BiasSeptember 12, 2018. Why non-members just can’t resist accessing the secrets of secret membership organisations and societies.
Read More Secret Societies