The Baader-Meinhof Phenomenon
December 11, 2018. Now you see it… now you’ll start seeing it everywhere.
Read More The Baader-Meinhof PhenomenonCategory: Strategy
Confirmation Bias
October 4, 2018. We believe what we want to believe. But it’s not our fault; it’s how we’re hard-wired. It’s just our jobs to know this.
Read More Confirmation BiasSecret Societies
September 12, 2018. Why non-members just can’t resist accessing the secrets of secret membership organisations and societies.
Read More Secret SocietiesA Voice Era?
August 21, 2018. Voice marketing is edging nearer. Can you hear it?
Read More A Voice Era?Expect The Unexpected
July 16, 2018. If there’s one thing I’ve learned from working in marketing for eight years, it’s that stuff happens (in work and life).
Read More Expect The UnexpectedDiversification: A Warning
June 23, 2018. A diversification strategy for growth often arises from subjective motives. This sort of mindset is also associated with failure.
Read More Diversification: A WarningThe Empty Fort Strategy
January 22, 2018. Sometimes the best thing to do is nothing at all. And there’s a legitimate reason why.
Read More The Empty Fort StrategyCicero’s Way
December 19, 2017. How to beat resistance in any pitch or promotional situation.
Read More Cicero’s Way