Authority

May 20, 2019. Stanley Milgram taught us something shocking about how people behave. But if you’re a marketer, he taught us something quite useful.

Active Inertia

February 19, 2019. If you spot active inertia in your competitors, find ways to preserve it.

December 11, 2018. Now you see it… you’ll start seeing it everywhere.

October 4, 2018. We believe what we want to believe. But it’s not our fault; it’s how we’re hard-wired. It’s just our jobs to know this.

September 12, 2018. Why non-members just can’t resist accessing the secrets of secret membership organisations and societies.

August 21, 2018. Voice marketing is edging nearer. Can you hear it?

July 16, 2018. If there’s one thing I’ve learned from working in marketing for eight years, it’s that stuff happens (in work and life).

June 23, 2018. A diversification strategy for growth often arises from subjective motives. This sort of mindset is also associated with failure.