If you weren’t aware that Google is getting ready for an algorithm update, let this be a timely heads-up for you.
The game is changing once again.
Google is still in pursuit of providing its users the most relevant search results it possibly can. This is something that Google will, of course, pursue for the rest of its days.
But this time, it’s all about mobile.
Think Panda, think Penguin, think Hummingbird. But think of them coming out on a much sunnier day.
A few weeks ago, Google announced on its blog that it will be updating its algorithms, and changing the way that it ranks mobile-friendly websites for mobile searches.
And what we’ve been given this time is a month and a half heads up before this change actually happens and affects businesses and websites! That’s pretty kind if you consider how it has usually operated.
I’ve covered this change in detail within an external article called The Google Mobile Algorithm Change That Will Make Or Break.
I urge you to check it out. But if it’s an overview you’re after, then look no further.
If your website isn’t currently optimised for mobile, then you need to do something about it. Otherwise, you’ll probably see a drop in your organic traffic (and probably notice that your mobile-friendly competitors will see a surge in their traffic.)
That’s really it.
Pretty straight forward, if you compare it to the changes and confusion that Google usually produce as a consequence to their past algorithm updates.
The number of people using mobile phones and tablets to access the internet is increasing. This is a trend that we’ve seen growing for years – and it doesn’t look like slowing down. It’s somewhere in the 25% region of all internet users. So naturally, Google is working to better serve this increasing population of internet users. If you’re looking to be speaking to these users, then now is that time to adopt the change.
You have one month to do so until this algorithm shift kicks in on April 21st.