Deliver On Promised Experiences

April 08, 2019. The no.1 Fyre Festival lesson: Experiences are hugely powerful within marketing campaigns, but failure to deliver will lead to catastrophe.

Periscope Isn’t All It Seems

Periscope is a powerful thing – but it may damage your brand. In January, 20,000 people tuned in to watch a puddle. (By the way, this actually happened.) Swarms of people rushed online to see swarms of other people trying to get across a piece of road covered by water. It really is as crazy […]

Websites Aren’t Just Websites

You’ve read this sentence; now four new websites have just gone live in that time. But there’s a context that gets lost when it comes to building websites. I’ve seen a lot of websites. The total amount of websites online now exceeds 1 billion. Probably most people today have seen thousands and thousands of them. A […]

The State of Play

Is your customer experience up to scratch? New figures might suggest otherwise. The internet poses as many opportunities as it does restrictions. As much as online shopping and browsing are both speedy and convenient, they can also be frustrating and difficult. The internet is as much a platform as it is a barrier. Six months […]

Never Try To Be The Nice Guy

There’s a common problem online with the way that people talk about their stuff. I feel that people are too nice when speaking to their customers. Think back to when you were at high school. Who are the people (let’s say characters) that you remember from this period? The funny one. The one that was […]

Keep Ahead of the Google Game

If you weren’t aware that Google is getting ready for an algorithm update, let this be a timely heads-up for you. The game is changing once again. Google is still in pursuit of providing its users the most relevant search results it possibly can. This is something that Google will, of course, pursue for the […]

The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

Your SEO Strategy for 2015

February 7, 2015 – 9 Comments The only SEO strategy that you’ll ever need in 2015. Seriously. You’ve probably read tons of articles, blog posts and whitepapers on SEO already this year. You’ve probably also been told a load of different things – sometimes conflicting – about how to get traffic, how to optimize your websites […]