Never Try To Be The Nice Guy

There’s a common problem online with the way that people talk about their stuff. I feel that people are too nice when speaking to their customers. Think back to when you were at high school. Who are the people (let’s say characters) that you remember from this period? The funny one. The one that was […]

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Keep Ahead of the Google Game

If you weren’t aware that Google is getting ready for an algorithm update, let this be a timely heads-up for you. The game is changing once again. Google is still in pursuit of providing its users the most relevant search results it possibly can. This is something that Google will, of course, pursue for the […]

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Your SEO Strategy for 2015

February 7, 2015 – 9 Comments  The only SEO strategy that you’ll ever need in 2015. Seriously. You’ve probably read tons of articles, blog posts and whitepapers on SEO already this year. You’ve probably also been told a load of different things – sometimes conflicting – about how to get traffic, how to optimize your websites […]

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Become A (Best-Selling) Publisher

The environment where readers are reading published content is changing and it possesses great potential for businesses to market their products and services as publishers. The internet is increasingly becoming a channel for people to search and learn about things, rather than to be sold things. As a customer, as much as I want to […]

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Content Marketing & Your Kingdom

December 19, 2014 Bill Gates once said that “Content is King.” And who am I to disagree with one of the world’s richest men? But today, I’m going to do exactly that. Image: @Wikipedia Well, I’m not going to disagree with him entirely though I am going to interpret content marketing in a different way. […]

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Myths & Delusions Surrounding SEO

20 June, 2014 — 7 Comments  At present, SEO is a strange and magical topic because not only is it difficult to master, it’s also difficult to understand the rules. Have you noticed it yet..? That search engines are becoming more human. Because that’s what’s happening. When we first came online, Google was a bit […]

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Email Marketing: Is The End Near?

Each year forecasters predict a “demise” in email marketing… As far as I can recall, whilst observing the predictions in marketing trends, email marketing is one that always seems to take the hit. It’s no surprise really that people (marketers and customers) think this way about digital marketing’s oldest and most glorified son. After all, our […]

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