The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

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Become A (Best-Selling) Publisher

The environment where readers are reading published content is changing and it possesses great potential for businesses to market their products and services as publishers. The internet is increasingly becoming a channel for people to search and learn about things, rather than to be sold things. As a customer, as much as I want to […]

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Attention & Reputation (And Revenue) Comes From Launching New Products

November 20, 2014 When you launch a new product you’re opening up a whole world of opportunities for your business. You’re giving current customers a new opportunity to buy something else from you, you’re opening the door to brand new customers and creating a massive amount of buzz within your marketplace. In the online space, there’s […]

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Rule The World By Telling Stories

November 7, 2014 — 2 Comments Great marketing is great storytelling. Once upon a time… you were a small child being put to bed by your parent. “One more chapter…” “One more story…” “Just one more!” Why? Because, as children, we loved stories, but more importantly, unknowingly we still do. It was the highlight of the […]

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