The One Word That Changes Everything For You

There’s one word that can be used in any situation, that can swing a conversation in your favour at any time. Now, I’ll show you how to get to it, and what to do with it after. So you’re speaking to a potential customer. Or perhaps, speaking to a colleague, friend or family member. What […]

The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

Become A (Best-Selling) Publisher

The environment where readers are reading published content is changing and it possesses great potential for businesses to market their products and services as publishers. The internet is increasingly becoming a channel for people to search and learn about things, rather than to be sold things. As a customer, as much as I want to […]

Get Your Customers Buying, And Buying Again

December 2, 2014 — 1 Comment One of the most effective (and easiest) ways to market is to do so with your current customers, but many people can’t help but get this all wrong. Gone are the days where the local shopkeeper knew your name, knew where you lived and knew what kind of stuff you […]

Attention & Reputation (And Revenue) Comes From Launching New Products

November 20, 2014 When you launch a new product you’re opening up a whole world of opportunities for your business. You’re giving current customers a new opportunity to buy something else from you, you’re opening the door to brand new customers and creating a massive amount of buzz within your marketplace. In the online space, there’s […]

Rule The World By Telling Stories

November 7, 2014 — 2 Comments Great marketing is great storytelling. Once upon a time… you were a small child being put to bed by your parent. “One more chapter…” “One more story…” “Just one more!” Why? Because, as children, we loved stories, but more importantly, unknowingly we still do. It was the highlight of the […]

The Secret to Selling Your Product… And Sell it Well

17 October, 2014 — 4 Comments Product creators begin on the right path building their products, but lose their way actually trying to sell those products. It doesn’t have to be that way, though. Is there a secret? Well, I think there is. When you first create, develop or research a new product idea, down the […]

The ‘Business’ Of An Online Business

21 August, 2014 — 1 Comment What’s the main purpose of your online business? Think about this for a second, because it isn’t an easy question to answer. But really, it should be. Determining the true purpose of your online business is harder than you think. Most people that set up online businesses are doing it […]