The Brand Experience is a Journey

January 26, 2015 Dissecting the elements of a positive brand experience and its importance alongside a lead generation campaign. I recently did a presentation where I chose a few strategies – that included content marketing, gamification and email marketing and put together an example marketing campaign in the space of 15 minutes. It was a […]

Your PR is Your Business

Who? What? Where? When? Why? If you have compelling and unique answers to all five questions, you’ll have a killer PR opportunity. First of all, let’s just roll out the age-old saying: “There’s no such thing as bad publicity.” I’m putting this out there because even today, this saying still goes strong. If people are talking about your […]

Become A (Best-Selling) Publisher

The environment where readers are reading published content is changing and it possesses great potential for businesses to market their products and services as publishers. The internet is increasingly becoming a channel for people to search and learn about things, rather than to be sold things. As a customer, as much as I want to […]

“Success”

January 6, 2015 — 16 Comments A new year and a new you: but are you really thinking about this objectively in the way that you see success in your life and your business? So here we are at the first post in 2015. Most bloggers and marketers would have (or will) post about your usual […]

Content Marketing & Your Kingdom

December 19, 2014 Bill Gates once said that “Content is King.” And who am I to disagree with one of the world’s richest men? But today, I’m going to do exactly that. Image: @Wikipedia Well, I’m not going to disagree with him entirely though I am going to interpret content marketing in a different way. […]

Secret Amazon Affiliate 2.0

December 16, 2014 — 2 Comments Before becoming an Amazon Affiliate, there are a few considerations… Last week I wrote a post called ‘Secret Amazon Affiliate’ which was based on being an Amazon Associate at a time where Amazon Associates reap in the most sales and commissions. It was actually based on an eBook I wrote […]

Secret Amazon Affiliate

December 10, 2014 — 2 Comments It’s as easy as this: if you’re not an Amazon affiliate making consistent commissions through their range of products then you’re missing a trick. It doesn’t even matter what kind of website or business you have… People every single day of the week, and that includes you and me, are buying […]

Attention & Reputation (And Revenue) Comes From Launching New Products

November 20, 2014 When you launch a new product you’re opening up a whole world of opportunities for your business. You’re giving current customers a new opportunity to buy something else from you, you’re opening the door to brand new customers and creating a massive amount of buzz within your marketplace. In the online space, there’s […]