The underdog organisation has two natural factors favouring its success, and they’re amazingly powerful. More than half of new business ventures don’t survive past five years. Competition has never been so fierce. Industries are full of rival organisations, all locked in battle for market share. For the mind of the customer. It’s rare to see […]
Read More The Disadvantage AdvantageYour tweets and social updates are at risk. Here’s why. The scarcity principle is as simple as principles come: We place a higher value on things that are scarce, and a lower value on things that are abundant. That’s it. If we were to walk into a shop to find two seemingly identical stocks of […]
Read More Social Media ScarcityYou’ve read this sentence; now four new websites have just gone live in that time. But there’s a context that gets lost when it comes to building websites. I’ve seen a lot of websites. The total amount of websites online now exceeds 1 billion. Probably most people today have seen thousands and thousands of them. A […]
Read More Websites Aren’t Just WebsitesIs your customer experience up to scratch? New figures might suggest otherwise. The internet poses as many opportunities as it does restrictions. As much as online shopping and browsing are both speedy and convenient, they can also be frustrating and difficult. The internet is as much a platform as it is a barrier. Six months […]
Read More The State of PlayThere’s a common problem online with the way that people talk about their stuff. I feel that people are too nice when speaking to their customers. Think back to when you were at high school. Who are the people (let’s say characters) that you remember from this period? The funny one. The one that was […]
Read More Never Try To Be The Nice GuyHere are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]
Read More The Creative UnorthodoxFebruary 7, 2015 – 9 Comments The only SEO strategy that you’ll ever need in 2015. Seriously. You’ve probably read tons of articles, blog posts and whitepapers on SEO already this year. You’ve probably also been told a load of different things – sometimes conflicting – about how to get traffic, how to optimize your websites […]
Read More Your SEO Strategy for 2015Keeping at it, at all times, is where great work comes from. Sometimes you get that aching pain in your stomach telling you today is the day where things just aren’t happening. It’s a pain that’s sometimes hard to get rid of, but that doesn’t make it impossible to leave behind. Do you want the […]
Read More Consistency Is Key
Gareth Roberts 