Cicero’s Way

December 19, 2017. How to beat resistance in any pitch or promotional situation.

Getting On The Inside

May 22, 2017. The key to new business wins isn’t bribery. But the answer isn’t a million miles away.

You Are What You Think You Are

When it comes to positive thinking, the secret lies deep within. Positive attitude. It’s something that’s spoken about often. Positivity is associated with satisfaction (happiness). Negativity is associated with disappointment (sadness). I know which I’d rather. But that’s easier said than done. After all, the unexpected does happen. Life more often than we like goes differently […]

Pitching and Performing

The world of movie stars and theatre performers are no different to that of sellers. I’ve been watching a lot of movies lately. Some of them good and some bad. And what generally defines a good or bad movie is the actors within them. Anyone can put up with bad visuals, but if the acting is bad the […]

The Blessing of Constant

Why working out and marketing is the same. If you work out, you’ll know what I’m talking about here. If you work in business or on the front-line of that business, this will also strike a chord. Look at all the great looking guys and all the great looking girls. The ones that not only […]

The One Word That Changes Everything For You

There’s one word that can be used in any situation, that can swing a conversation in your favour at any time. Now, I’ll show you how to get to it, and what to do with it after. So you’re speaking to a potential customer. Or perhaps, speaking to a colleague, friend or family member. What […]

Rule The World By Telling Stories

November 7, 2014 — 2 Comments Great marketing is great storytelling. Once upon a time… you were a small child being put to bed by your parent. “One more chapter…” “One more story…” “Just one more!” Why? Because, as children, we loved stories, but more importantly, unknowingly we still do. It was the highlight of the […]

The Secret to Selling Your Product… And Sell it Well

17 October, 2014 — 4 Comments Product creators begin on the right path building their products, but lose their way actually trying to sell those products. It doesn’t have to be that way, though. Is there a secret? Well, I think there is. When you first create, develop or research a new product idea, down the […]