Deliver On Promised Experiences

April 08, 2019. The no.1 Fyre Festival lesson: Experiences are hugely powerful within marketing campaigns, but failure to deliver will lead to catastrophe.

The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

Your PR is Your Business

Who? What? Where? When? Why? If you have compelling and unique answers to all five questions, you’ll have a killer PR opportunity. First of all, let’s just roll out the age-old saying: “There’s no such thing as bad publicity.” I’m putting this out there because even today, this saying still goes strong. If people are talking about your […]

Free eBook: Unorthodox Marketing

21 July, 2014 10 marketing strategies that you’re probably not utilising right now… The marketplace has now become cluttered, tangled and completely messed up. Marketers, Advertisers, Salespeople and Business Owners are all fighting for new customers and product sales each day of the week, but the problem is that there’s too much fighting going on. There’s […]

The Blair Witch Legend

13 May, 2014 — 14 Comments “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville…” So you remember being afraid whilst watching the movie ‘The Blair Witch Project’? Well, you didn’t get scared whilst watching the movie. You initially got scared long before even stepping inside the cinema, and long before […]

The Biggest PR Stunt In History

Renaming the town of Halfway, Oregon. Cast your mind back to 1999. The communication era took a turn onto the newly formed ‘Information Superhighway’. (If I used this term in a business context today, I would be laughed at.) At that point, we officially crossed over to Web 2.0 and new doors opened for businesses […]