Changing The Online Ad Game

Online advertising is in desperate need of a shake-up. Here’s why, and here’s how. This week, AdBlock Plus reached a record 100 million users. What this tells us is that people hate ads – and if they’re able to block them, they will. One free download, and like magic, your browsing experience is (enhanced) rid […]

The Blessing of Constant

Why working out and marketing is the same. If you work out, you’ll know what I’m talking about here. If you work in business or on the front-line of that business, this will also strike a chord. Look at all the great looking guys and all the great looking girls. The ones that not only […]

Hidden Messages and Meanings

Hidden messaging. I’ve probably sent chills down your spine by just saying it. But it can be done. Understanding what you see, is one thing. Not understanding that you’ve seen something when you’ve seen it is something else. Over the years, the principle of hidden and subliminal messaging has gone down a winding road of […]

The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

Rule The World By Telling Stories

November 7, 2014 — 2 Comments Great marketing is great storytelling. Once upon a time… you were a small child being put to bed by your parent. “One more chapter…” “One more story…” “Just one more!” Why? Because, as children, we loved stories, but more importantly, unknowingly we still do. It was the highlight of the […]

FIFA 15: Celebrity Footballers, Giveaways and Twitter

Celebrity endorsements have received much criticism in the past. But once you analyse what’s going on with EA Sports’ newest product launch, you’ll soon realise what’s the real driving force behind the buzz. In the last post, I touched upon a few unorthodox marketing principles by looking at the guerrilla fighter. One of those […]

All-Time 5 Best Ever TV Advertisements (And Why)

07 August, 2014 — 6 Comments When it comes to TV advertisements, we tend to turn a blind eye. Though there are a few adverts that are so good you cannot help but carry on and watch. Here are my all-time 5 favourite adverts; all are there for varying reasons, but they all share one distinct characteristic which […]

Free eBook: Unorthodox Marketing

21 July, 2014 10 marketing strategies that you’re probably not utilising right now… The marketplace has now become cluttered, tangled and completely messed up. Marketers, Advertisers, Salespeople and Business Owners are all fighting for new customers and product sales each day of the week, but the problem is that there’s too much fighting going on. There’s […]