Periscope Isn’t All It Seems

Periscope is a powerful thing – but it may damage your brand.  In January, 20,000 people tuned in to watch a puddle. (By the way, this actually happened.) Swarms of people rushed online to see swarms of other people trying to get across a piece of road covered by water. It really is as crazy […]

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Websites Aren’t Just Websites

You’ve read this sentence; now four new websites have just gone live in that time. But there’s a context that gets lost when it comes to building websites. I’ve seen a lot of websites. The total amount of websites online now exceeds 1 billion. Probably most people today have seen thousands and thousands of them. A […]

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The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

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Free eBook: Unorthodox Marketing

21 July, 2014 10 marketing strategies that you’re probably not utilising right now… The marketplace has now become cluttered, tangled and completely messed up. Marketers, Advertisers, Salespeople and Business Owners are all fighting for new customers and product sales each day of the week, but the problem is that there’s too much fighting going on. There’s […]

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Taking Over Social Media

  Red Bull’s collaboration with science sent the Social Media world into space.  Wouldn’t you just love to be able to take over social media? Yes, I mean completely take over. Of course, it’s much harder than it sounds and highly improbable. But taking note of the pros who have done so can help you […]

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