Fluency & Familiarity

March 1, 2018. Studies show we like things that are easy to think about and dislike things that are hard to think about. So why do we make things complex?

Cicero’s Way

December 19, 2017. How to beat resistance in any pitch or promotional situation.

Show Customers Customers

July 14, 2017. People think like other people so customers think like other customers.

Execution Is Hard To Execute

June 26, 2017. Marketers get hung up on ideas. But it’s not ideas we should be getting hung up on.

You Are What You Think You Are

When it comes to positive thinking, the secret lies deep within. Positive attitude. It’s something that’s spoken about often. Positivity is associated with satisfaction (happiness). Negativity is associated with disappointment (sadness). I know which I’d rather. But that’s easier said than done. After all, the unexpected does happen. Life more often than we like goes differently […]

Pitching and Performing

The world of movie stars and theatre performers are no different to that of sellers. I’ve been watching a lot of movies lately. Some of them good and some bad. And what generally defines a good or bad movie is the actors within them. Anyone can put up with bad visuals, but if the acting is bad the […]

The Blessing of Constant

Why working out and marketing is the same. If you work out, you’ll know what I’m talking about here. If you work in business or on the front-line of that business, this will also strike a chord. Look at all the great looking guys and all the great looking girls. The ones that not only […]

Websites Aren’t Just Websites

You’ve read this sentence; now four new websites have just gone live in that time. But there’s a context that gets lost when it comes to building websites. I’ve seen a lot of websites. The total amount of websites online now exceeds 1 billion. Probably most people today have seen thousands and thousands of them. A […]