Concentrating Resources

August 17, 2017. If marketing activities aren’t complimentary, they can’t be effective. If they aren’t effective, they’re useless.

Show Customers Customers

July 14, 2017. People think like other people so customers think like other customers.

Execution Is Hard To Execute

June 26, 2017. Marketers get hung up on ideas. But it’s not ideas we should be getting hung up on.

Data Unpredictability

What you get with data is just data. And data just isn’t enough. “Data is taking over marketing.” How many times have you read an article of a similar flavour? Data, analytics and stats is part of everyday business. More and more data is produced which means more and more time is spent analysing it. […]

The Blessing of Constant

Why working out and marketing is the same. If you work out, you’ll know what I’m talking about here. If you work in business or on the front-line of that business, this will also strike a chord. Look at all the great looking guys and all the great looking girls. The ones that not only […]

Never Try To Be The Nice Guy

There’s a common problem online with the way that people talk about their stuff. I feel that people are too nice when speaking to their customers. Think back to when you were at high school. Who are the people (let’s say characters) that you remember from this period? The funny one. The one that was […]

The One Word That Changes Everything For You

There’s one word that can be used in any situation, that can swing a conversation in your favour at any time. Now, I’ll show you how to get to it, and what to do with it after. So you’re speaking to a potential customer. Or perhaps, speaking to a colleague, friend or family member. What […]

Don’t be an Island

The one single thing that you shouldn’t be doing in your business and life. I’m going to keep this one short because this doesn’t need to be a long post – the title says it all. I once discovered that women, apparently, live longer than men. Now, when I first found out about this I […]