Deliver On Promised Experiences

April 08, 2019. The no.1 Fyre Festival lesson: Experiences are hugely powerful within marketing campaigns, but failure to deliver will lead to catastrophe.

Dark Social is Dangerous

April 10, 2018. Dark social, even though we can’t see it or don’t know what it is, is here. And we should fear it.

Never Try To Be The Nice Guy

There’s a common problem online with the way that people talk about their stuff. I feel that people are too nice when speaking to their customers. Think back to when you were at high school. Who are the people (let’s say characters) that you remember from this period? The funny one. The one that was […]

The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

Facebook Is Dominating Your World

15 August, 2014 — 2 Comments It’s true. If you’re a product creator, seller or an affiliate, there’s one place that you and your business need to be operating in, and that’s Facebook. This is the case because EVERYBODY is using Facebook. Meet any person anywhere, and they’ll have a Facebook account. However regular or irregular they […]

Taking Over Social Media

Red Bull’s collaboration with science sent the Social Media world into space. Wouldn’t you just love to be able to take over social media? Yes, I mean completely take over. Of course, it’s much harder than it sounds and highly improbable. But taking note of the pros who have done so can help you […]