The Way Of The Guerrilla

Image: @Reuters To be truly unorthodox in the way that you conduct your marketing requires the lessons and strategies adopted by the guerrilla fighter. The right mindset will always produce the results… A guerrilla fighter knows that the enemy is stronger in numbers and resources, and must adapt his strategies to overcome this challenge. Much like […]

Read More The Way Of The Guerrilla

The Blair Witch Legend

13 May, 2014 — 14 Comments  “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville…” So you remember being afraid whilst watching the movie ‘The Blair Witch Project’? Well, you didn’t get scared whilst watching the movie. You initially got scared long before even stepping inside the cinema, and long before […]

Read More The Blair Witch Legend