The Disadvantage Advantage

The underdog organisation has two natural factors favouring its success, and they’re amazingly powerful.  More than half of new business ventures don’t survive past five years. Competition has never been so fierce. Industries are full of rival organisations, all locked in battle for market share. For the mind of the customer. It’s rare to see […]

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Hidden Messages and Meanings

Hidden messaging. I’ve probably sent chills down your spine by just saying it. But it can be done. Understanding what you see, is one thing. Not understanding that you’ve seen something when you’ve seen it is something else. Over the years, the principle of hidden and subliminal messaging has gone down a winding road of […]

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The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

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