Show Customers Customers

July 14, 2017. People think like other people so customers think like other customers.

Execution Is Hard To Execute

June 26, 2017. Marketers get hung up on ideas. But it’s not ideas we should be getting hung up on.

What is Customer Experience?

May 3, 2017. Begin to understand what customer experience really means to customers.

Controversy Sells

February 13, 2017. In a connected age, there’s a strategy proven to capture attention and get people talking – Donald Trump knew this.

The Disadvantage Advantage

The underdog organisation has two natural factors favouring its success, and they’re amazingly powerful. More than half of new business ventures don’t survive past five years. Competition has never been so fierce. Industries are full of rival organisations, all locked in battle for market share. For the mind of the customer. It’s rare to see […]

Hidden Messages and Meanings

Hidden messaging. I’ve probably sent chills down your spine by just saying it. But it can be done. Understanding what you see, is one thing. Not understanding that you’ve seen something when you’ve seen it is something else. Over the years, the principle of hidden and subliminal messaging has gone down a winding road of […]

The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

FIFA 15: Celebrity Footballers, Giveaways and Twitter

Celebrity endorsements have received much criticism in the past. But once you analyse what’s going on with EA Sports’ newest product launch, you’ll soon realise what’s the real driving force behind the buzz. In the last post, I touched upon a few unorthodox marketing principles by looking at the guerrilla fighter. One of those […]