Taking Over Social Media

Red Bull’s collaboration with science sent the Social Media world into space. Wouldn’t you just love to be able to take over social media? Yes, I mean completely take over. Of course, it’s much harder than it sounds and highly improbable. But taking note of the pros who have done so can help you […]

The Blair Witch Legend

13 May, 2014 — 14 Comments “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville…” So you remember being afraid whilst watching the movie ‘The Blair Witch Project’? Well, you didn’t get scared whilst watching the movie. You initially got scared long before even stepping inside the cinema, and long before […]

Lessons On Persuasion From Propaganda

Governments and political parties have always used some form of propaganda to influence opinion. For them, it’s common practice. But why aren’t we seeing companies and organizations doing the same? I think it’s a missed opportunity. Propaganda. A forgotten art steeped in controversy. The very word echoes a sense of power-meets-manipulation throughout, but let’s […]

Email Marketing: Is The End Near?

Each year forecasters predict a “demise” in email marketing… As far as I can recall, whilst observing the predictions in marketing trends, email marketing is one that always seems to take the hit. It’s no surprise really that people (marketers and customers) think this way about digital marketing’s oldest and most glorified son. After all, our […]

The Biggest PR Stunt In History

Renaming the town of Halfway, Oregon. Cast your mind back to 1999. The communication era took a turn onto the newly formed ‘Information Superhighway’. (If I used this term in a business context today, I would be laughed at.) At that point, we officially crossed over to Web 2.0 and new doors opened for businesses […]