Social Media Scarcity

Your tweets and social updates are at risk. Here’s why. The scarcity principle is as simple as principles come: We place a higher value on things that are scarce, and a lower value on things that are abundant. That’s it. If we were to walk into a shop to find two seemingly identical stocks of […]

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Never Try To Be The Nice Guy

There’s a common problem online with the way that people talk about their stuff. I feel that people are too nice when speaking to their customers. Think back to when you were at high school. Who are the people (let’s say characters) that you remember from this period? The funny one. The one that was […]

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Content Marketing & Your Kingdom

December 19, 2014 Bill Gates once said that “Content is King.” And who am I to disagree with one of the world’s richest men? But today, I’m going to do exactly that. Image: @Wikipedia Well, I’m not going to disagree with him entirely though I am going to interpret content marketing in a different way. […]

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Facebook Is Dominating Your World

15 August, 2014 — 2 Comments It’s true. If you’re a product creator, seller or an affiliate, there’s one place that you and your business need to be operating in, and that’s Facebook. This is the case because EVERYBODY is using Facebook. Meet any person anywhere, and they’ll have a Facebook account. However regular or irregular they […]

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Taking Over Social Media

  Red Bull’s collaboration with science sent the Social Media world into space.  Wouldn’t you just love to be able to take over social media? Yes, I mean completely take over. Of course, it’s much harder than it sounds and highly improbable. But taking note of the pros who have done so can help you […]

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Why Twitter Is Catch-22

20 May, 2014 – 5 Comments There’s a fine line between doing the right thing, or thinking that you’re doing the right thing on Twitter… But take a wrong step and it could cost you dearly. Okay. I admit. The title of this post is a little misleading. Really, it should be “Why Twitter is […]

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