Deliver On Promised Experiences
April 08, 2019. The no.1 Fyre Festival lesson: Experiences are hugely powerful within marketing campaigns, but failure to deliver will lead to catastrophe.
Read More Deliver On Promised ExperiencesTag: Social Media
Dark Social is Dangerous
April 10, 2018. Dark social, even though we can’t see it or don’t know what it is, is here. And we should fear it.
Read More Dark Social is DangerousSocial Media Scarcity
Your tweets and social updates are at risk. Here’s why. The scarcity principle is as simple as principles come: We place a higher value on things that are scarce, and a lower value on things that are abundant. That’s it. If we were to walk into a shop to find two seemingly identical stocks of […]
Read More Social Media ScarcityNever Try To Be The Nice Guy
There’s a common problem online with the way that people talk about their stuff. I feel that people are too nice when speaking to their customers. Think back to when you were at high school. Who are the people (let’s say characters) that you remember from this period? The funny one. The one that was […]
Read More Never Try To Be The Nice GuyContent Marketing & Your Kingdom
December 19, 2014 Bill Gates once said that “Content is King.” And who am I to disagree with one of the world’s richest men? But today, I’m going to do exactly that. Image: @Wikipedia Well, I’m not going to disagree with him entirely though I am going to interpret content marketing in a different way. […]
Read More Content Marketing & Your KingdomFIFA 15: Celebrity Footballers, Giveaways and Twitter
Celebrity endorsements have received much criticism in the past. But once you analyse what’s going on with EA Sports’ newest product launch, you’ll soon realise what’s the real driving force behind the buzz. In the last post, I touched upon a few unorthodox marketing principles by looking at the guerrilla fighter. One of those […]
Read More FIFA 15: Celebrity Footballers, Giveaways and TwitterFacebook Is Dominating Your World
15 August, 2014 — 2 Comments It’s true. If you’re a product creator, seller or an affiliate, there’s one place that you and your business need to be operating in, and that’s Facebook. This is the case because EVERYBODY is using Facebook. Meet any person anywhere, and they’ll have a Facebook account. However regular or irregular they […]
Read More Facebook Is Dominating Your WorldTaking Over Social Media
Red Bull’s collaboration with science sent the Social Media world into space. Wouldn’t you just love to be able to take over social media? Yes, I mean completely take over. Of course, it’s much harder than it sounds and highly improbable. But taking note of the pros who have done so can help you […]
Read More Taking Over Social Media
Gareth Roberts 