Who? What? Where? When? Why? If you have compelling and unique answers to all five questions, you’ll have a killer PR opportunity. First of all, let’s just roll out the age-old saying: “There’s no such thing as bad publicity.” I’m putting this out there because even today, this saying still goes strong. If people are talking about your […]
Read More Your PR is Your BusinessRed Bull’s collaboration with science sent the Social Media world into space. Wouldn’t you just love to be able to take over social media? Yes, I mean completely take over. Of course, it’s much harder than it sounds and highly improbable. But taking note of the pros who have done so can help you […]
Read More Taking Over Social Media13 May, 2014 — 14 Comments “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville…” So you remember being afraid whilst watching the movie ‘The Blair Witch Project’? Well, you didn’t get scared whilst watching the movie. You initially got scared long before even stepping inside the cinema, and long before […]
Read More The Blair Witch LegendRenaming the town of Halfway, Oregon. Cast your mind back to 1999. The communication era took a turn onto the newly formed ‘Information Superhighway’. (If I used this term in a business context today, I would be laughed at.) At that point, we officially crossed over to Web 2.0 and new doors opened for businesses […]
Read More The Biggest PR Stunt In History
Gareth Roberts 