The Blair Witch Legend

13 May, 2014 — 14 Comments  “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville…” So you remember being afraid whilst watching the movie ‘The Blair Witch Project’? Well, you didn’t get scared whilst watching the movie. You initially got scared long before even stepping inside the cinema, and long before […]

Read More The Blair Witch Legend

Lessons On Persuasion From Propaganda

Governments and political parties have always used some form of propaganda to influence opinion. For them, it’s common practice. But why aren’t we seeing companies and organizations doing the same? I think it’s a missed opportunity.   Propaganda. A forgotten art steeped in controversy. The very word echoes a sense of power-meets-manipulation throughout, but let’s […]

Read More Lessons On Persuasion From Propaganda