17 October, 2014 — 4 Comments Product creators begin on the right path building their products, but lose their way actually trying to sell those products. It doesn’t have to be that way, though. Is there a secret? Well, I think there is. When you first create, develop or research a new product idea, down the […]
Read More The Secret to Selling Your Product… And Sell it WellGame thinking in a non-gaming context is a great way to keep your current customers engaged and is also a great way to generate new customers. This is something I believe in very strongly. That is, that we’re all built to want to perform in competitions and contests, feel the need in want to solve […]
Read More Gamification Is A Way of LifeCompetition is fierce in business nowadays, especially online. But here are some tips and tools to get ahead of those competitors through some basic digital reconnaissance. Okay, we all know the scenario. We come online to make some money within a niche or industry and NEED to know what’s going on in the marketplace – […]
Read More Digital Competitor Reconnaissance29 August, 2014 There is no rule book to ensure that your marketing campaign goes viral and gets people around the world talking about your stuff. But there are a few things to look out for… We’ve seen some remarkable movie marketing campaigns in the last 15 years. This one for ‘District 9’ is certainly among […]
Read More Getting People Talking About Your Stuff (Like District 9)21 August, 2014 — 1 Comment What’s the main purpose of your online business? Think about this for a second, because it isn’t an easy question to answer. But really, it should be. Determining the true purpose of your online business is harder than you think. Most people that set up online businesses are doing it […]
Read More The ‘Business’ Of An Online Business07 August, 2014 — 6 Comments When it comes to TV advertisements, we tend to turn a blind eye. Though there are a few adverts that are so good you cannot help but carry on and watch. Here are my all-time 5 favourite adverts; all are there for varying reasons, but they all share one distinct characteristic which […]
Read More All-Time 5 Best Ever TV Advertisements (And Why)We’re not too dissimilar to our ancestors after all. First off, you’re probably wondering who on earth is Charles Mackay? Well, to put it short he was an author and journalist born in Scotland in the first half of the 19th century. He later traveled a little in Europe, namely to Brussels and Paris and […]
Read More What Charles Mackay Tells Us About Consumer Behaviour20 May, 2014 – 5 Comments There’s a fine line between doing the right thing, or thinking that you’re doing the right thing on Twitter… But take a wrong step and it could cost you dearly. Okay. I admit. The title of this post is a little misleading. Really, it should be “Why Twitter is […]
Read More Why Twitter Is Catch-22
Gareth Roberts 