The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

Consistency Is Key

Keeping at it, at all times, is where great work comes from. Sometimes you get that aching pain in your stomach telling you today is the day where things just aren’t happening. It’s a pain that’s sometimes hard to get rid of, but that doesn’t make it impossible to leave behind. Do you want the […]

The Brand Experience is a Journey

January 26, 2015 Dissecting the elements of a positive brand experience and its importance alongside a lead generation campaign. I recently did a presentation where I chose a few strategies – that included content marketing, gamification and email marketing and put together an example marketing campaign in the space of 15 minutes. It was a […]

Your PR is Your Business

Who? What? Where? When? Why? If you have compelling and unique answers to all five questions, you’ll have a killer PR opportunity. First of all, let’s just roll out the age-old saying: “There’s no such thing as bad publicity.” I’m putting this out there because even today, this saying still goes strong. If people are talking about your […]

Get Your Customers Buying, And Buying Again

December 2, 2014 — 1 Comment One of the most effective (and easiest) ways to market is to do so with your current customers, but many people can’t help but get this all wrong. Gone are the days where the local shopkeeper knew your name, knew where you lived and knew what kind of stuff you […]

Attention & Reputation (And Revenue) Comes From Launching New Products

November 20, 2014 When you launch a new product you’re opening up a whole world of opportunities for your business. You’re giving current customers a new opportunity to buy something else from you, you’re opening the door to brand new customers and creating a massive amount of buzz within your marketplace. In the online space, there’s […]

Rule The World By Telling Stories

November 7, 2014 — 2 Comments Great marketing is great storytelling. Once upon a time… you were a small child being put to bed by your parent. “One more chapter…” “One more story…” “Just one more!” Why? Because, as children, we loved stories, but more importantly, unknowingly we still do. It was the highlight of the […]

Networking: Being The Familiar Face

October 30, 2014 — 1 Comment “Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for…” People are reluctant to consider networking as one of the main marketing practices purely because you’ll not walk away from that meeting with more money in your pocket. But you’re not perusing a sale here, or anything related […]