Image: @Reuters To be truly unorthodox in the way that you conduct your marketing requires the lessons and strategies adopted by the guerrilla fighter. The right mindset will always produce the results… A guerrilla fighter knows that the enemy is stronger in numbers and resources, and must adapt his strategies to overcome this challenge. Much like […]
Read More The Way Of The Guerrilla29 August, 2014 There is no rule book to ensure that your marketing campaign goes viral and gets people around the world talking about your stuff. But there are a few things to look out for… We’ve seen some remarkable movie marketing campaigns in the last 15 years. This one for ‘District 9’ is certainly among […]
Read More Getting People Talking About Your Stuff (Like District 9)When the time is right, attacking the competition can seriously boost your brand awareness (and overall business). For this post, consider marketing as “attacking”. Sure, if you’re going out to show that your product is better than the competition’s, then you’re attacking anyway. And there’re a few good reasons that, when the timing is right, […]
Read More Knowing When To Attack The Enemy13 May, 2014 — 14 Comments “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville…” So you remember being afraid whilst watching the movie ‘The Blair Witch Project’? Well, you didn’t get scared whilst watching the movie. You initially got scared long before even stepping inside the cinema, and long before […]
Read More The Blair Witch Legend
Gareth Roberts 