10 Areas Of Focus That Will Increase Your Website Traffic

Answering one of the most common questions every digital marketer is asking and identifying where the areas of focus for better quality traffic are. At a certain point last year, not one day would go by without somebody asking me: “How do I get more traffic to my offer?” It’s a million-dollar question. It’s the […]

Who Is Using Mobile?

26 June, 2014 — 18 Comments Mobile Marketing is something that often gets pushed under the table. Here’s why you should NOT fall into that trap. 2014 is the year of the mobile. The year where 80% of us use smartphones to do our shopping; where 50% of us use mobiles whilst inside a physical […]

Myths & Delusions Surrounding SEO

20 June, 2014 — 7 Comments At present, SEO is a strange and magical topic because not only is it difficult to master, it’s also difficult to understand the rules. Have you noticed it yet..? That search engines are becoming more human. Because that’s what’s happening. When we first came online, Google was a bit […]

The Joint Venture Partner Puzzle

12 June, 2014 – 4 Comments The challenge of building joint venture relationships seems daunting, but the benefits of acquiring one are in abundance. Here’s a helping hand to get started. I cannot think of a better way to sell online than through joint ventures. Joint venture partnerships, from the very beginning, appear destined for huge success […]

When Remarketing Is “Re-spamming”

An invasion of privacy is upon us. But here’s why you cannot afford to hold back. You’re in a clothing store. The shop assistant has seen you. You browse for a few minutes, resisting buying the jacket you like, and then leave and proceed with your day. But within minutes, that same shop assistant is […]

Taking Over Social Media

Red Bull’s collaboration with science sent the Social Media world into space. Wouldn’t you just love to be able to take over social media? Yes, I mean completely take over. Of course, it’s much harder than it sounds and highly improbable. But taking note of the pros who have done so can help you […]

Email Marketing: Is The End Near?

Each year forecasters predict a “demise” in email marketing… As far as I can recall, whilst observing the predictions in marketing trends, email marketing is one that always seems to take the hit. It’s no surprise really that people (marketers and customers) think this way about digital marketing’s oldest and most glorified son. After all, our […]