A Shift In Mindset

Changing the way you approach marketing – and life – for the better. What if I told you, you could transform everything just by focussing on one principle? (No, this isn’t snake oil. This is the real thing.) A shift in mindset that can transform your organisation’s marketing activities. And the shift is seriously simple. […]

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VR: The Conundrum

We’re constantly told that VR is great. But why aren’t we buying?  Virtual reality is the talk of the technology and marketing communities. It’s something that promises out-of-this-world experiences. Experiences where we can replace real world environments with ones created by software. But is it what we really want, or is it all hype? In […]

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Data Unpredictability

What you get with data is just data. And data just isn’t enough. “Data is taking over marketing.” How many times have you read an article of a similar flavour? Data, analytics and stats is part of everyday business. More and more data is produced which means more and more time is spent analysing it. […]

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