Data Unpredictability

What you get with data is just data. And data just isn’t enough. “Data is taking over marketing.” How many times have you read an article of a similar flavour? Data, analytics and stats is part of everyday business. More and more data is produced which means more and more time is spent analysing it. […]

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The Disadvantage Advantage

The underdog organisation has two natural factors favouring its success, and they’re amazingly powerful.  More than half of new business ventures don’t survive past five years. Competition has never been so fierce. Industries are full of rival organisations, all locked in battle for market share. For the mind of the customer. It’s rare to see […]

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Changing The Online Ad Game

Online advertising is in desperate need of a shake-up. Here’s why, and here’s how. This week, AdBlock Plus reached a record 100 million users. What this tells us is that people hate ads – and if they’re able to block them, they will. One free download, and like magic, your browsing experience is (enhanced) rid […]

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Periscope Isn’t All It Seems

Periscope is a powerful thing – but it may damage your brand.  In January, 20,000 people tuned in to watch a puddle. (By the way, this actually happened.) Swarms of people rushed online to see swarms of other people trying to get across a piece of road covered by water. It really is as crazy […]

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You Are What You Think You Are

When it comes to positive thinking, the secret lies deep within. Positive attitude. It’s something that’s spoken about often. Positivity is associated with satisfaction (happiness). Negativity is associated with disappointment (sadness). I know which I’d rather. But that’s easier said than done. After all, the unexpected does happen. Life more often than we like goes differently […]

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Pitching and Performing

The world of movie stars and theatre performers are no different to that of sellers. I’ve been watching a lot of movies lately. Some of them good and some bad. And what generally defines a good or bad movie is the actors within them. Anyone can put up with bad visuals, but if the acting is bad the […]

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Social Media Scarcity

Your tweets and social updates are at risk. Here’s why. The scarcity principle is as simple as principles come: We place a higher value on things that are scarce, and a lower value on things that are abundant. That’s it. If we were to walk into a shop to find two seemingly identical stocks of […]

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The Blessing of Constant

Why working out and marketing is the same. If you work out, you’ll know what I’m talking about here. If you work in business or on the front-line of that business, this will also strike a chord. Look at all the great looking guys and all the great looking girls. The ones that not only […]

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