Fluency & Familiarity
March 1, 2018. Studies show we like things that are easy to think about and dislike things that are hard to think about. So why do we make things complex?
Read More Fluency & FamiliarityThe Empty Fort Strategy
January 22, 2018. Sometimes the best thing to do is nothing at all. And there’s a legitimate reason why.
Read More The Empty Fort StrategyCicero’s Way
December 19, 2017. How to beat resistance in any pitch or promotional situation.
Read More Cicero’s WayThe Power Of Challenges
November 22, 2017. Could marketers achieve more by setting goals for potential customers, before setting goals for themselves?
Read More The Power Of ChallengesConcentrating Resources
August 17, 2017. If marketing activities aren’t complimentary, they can’t be effective. If they aren’t effective, they’re useless.
Read More Concentrating ResourcesShow Customers Customers
July 14, 2017. People think like other people so customers think like other customers.
Read More Show Customers CustomersExecution Is Hard To Execute
June 26, 2017. Marketers get hung up on ideas. But it’s not ideas we should be getting hung up on.
Read More Execution Is Hard To ExecuteGetting On The Inside
May 22, 2017. The key to new business wins isn’t bribery. But the answer isn’t a million miles away.
Read More Getting On The Inside