Show Customers Customers

July 14, 2017. People think like other people so customers think like other customers.

Controversy Sells

February 13, 2017. In a connected age, there’s a strategy proven to capture attention and get people talking – Donald Trump knew this.

Hidden Messages and Meanings

Hidden messaging. I’ve probably sent chills down your spine by just saying it. But it can be done. Understanding what you see, is one thing. Not understanding that you’ve seen something when you’ve seen it is something else. Over the years, the principle of hidden and subliminal messaging has gone down a winding road of […]

Free eBook: Unorthodox Marketing

21 July, 2014 10 marketing strategies that you’re probably not utilising right now… The marketplace has now become cluttered, tangled and completely messed up. Marketers, Advertisers, Salespeople and Business Owners are all fighting for new customers and product sales each day of the week, but the problem is that there’s too much fighting going on. There’s […]

When Remarketing Is “Re-spamming”

An invasion of privacy is upon us. But here’s why you cannot afford to hold back. You’re in a clothing store. The shop assistant has seen you. You browse for a few minutes, resisting buying the jacket you like, and then leave and proceed with your day. But within minutes, that same shop assistant is […]

Email Marketing: Is The End Near?

Each year forecasters predict a “demise” in email marketing… As far as I can recall, whilst observing the predictions in marketing trends, email marketing is one that always seems to take the hit. It’s no surprise really that people (marketers and customers) think this way about digital marketing’s oldest and most glorified son. After all, our […]