Brand Authenticity

March 14, 2017. What happens if your brand story and character isn’t real… like haunted houses.

The Disadvantage Advantage

The underdog organisation has two natural factors favouring its success, and they’re amazingly powerful. More than half of new business ventures don’t survive past five years. Competition has never been so fierce. Industries are full of rival organisations, all locked in battle for market share. For the mind of the customer. It’s rare to see […]

The State of Play

Is your customer experience up to scratch? New figures might suggest otherwise. The internet poses as many opportunities as it does restrictions. As much as online shopping and browsing are both speedy and convenient, they can also be frustrating and difficult. The internet is as much a platform as it is a barrier. Six months […]

Never Try To Be The Nice Guy

There’s a common problem online with the way that people talk about their stuff. I feel that people are too nice when speaking to their customers. Think back to when you were at high school. Who are the people (let’s say characters) that you remember from this period? The funny one. The one that was […]

The Creative Unorthodox

Here are some starting points where you can begin the process of thinking a little differently… like an unorthodox marketer. “What exactly is Unorthodox Marketing?” To be unorthodox is to be creative. Well, that’s a question I get asked a lot having coined the term in an eBook of the same name and having it […]

The Brand Experience is a Journey

January 26, 2015 Dissecting the elements of a positive brand experience and its importance alongside a lead generation campaign. I recently did a presentation where I chose a few strategies – that included content marketing, gamification and email marketing and put together an example marketing campaign in the space of 15 minutes. It was a […]