The Joint Venture Partner Puzzle

12 June, 2014 – 4 Comments The challenge of building joint venture relationships seems daunting, but the benefits of acquiring one are in abundance. Here’s a helping hand to get started. I cannot think of a better way to sell online than through joint ventures. Joint venture partnerships, from the very beginning, appear destined for huge success […]

Knowing When To Attack The Enemy

When the time is right, attacking the competition can seriously boost your brand awareness (and overall business). For this post, consider marketing as “attacking”. Sure, if you’re going out to show that your product is better than the competition’s, then you’re attacking anyway. And there’re a few good reasons that, when the timing is right, […]

When Remarketing Is “Re-spamming”

An invasion of privacy is upon us. But here’s why you cannot afford to hold back. You’re in a clothing store. The shop assistant has seen you. You browse for a few minutes, resisting buying the jacket you like, and then leave and proceed with your day. But within minutes, that same shop assistant is […]

Taking Over Social Media

Red Bull’s collaboration with science sent the Social Media world into space. Wouldn’t you just love to be able to take over social media? Yes, I mean completely take over. Of course, it’s much harder than it sounds and highly improbable. But taking note of the pros who have done so can help you […]

The Blair Witch Legend

13 May, 2014 — 14 Comments “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville…” So you remember being afraid whilst watching the movie ‘The Blair Witch Project’? Well, you didn’t get scared whilst watching the movie. You initially got scared long before even stepping inside the cinema, and long before […]

Lessons On Persuasion From Propaganda

Governments and political parties have always used some form of propaganda to influence opinion. For them, it’s common practice. But why aren’t we seeing companies and organizations doing the same? I think it’s a missed opportunity. Propaganda. A forgotten art steeped in controversy. The very word echoes a sense of power-meets-manipulation throughout, but let’s […]

Email Marketing: Is The End Near?

Each year forecasters predict a “demise” in email marketing… As far as I can recall, whilst observing the predictions in marketing trends, email marketing is one that always seems to take the hit. It’s no surprise really that people (marketers and customers) think this way about digital marketing’s oldest and most glorified son. After all, our […]