What Charles Mackay Tells Us About Consumer Behaviour

We’re not too dissimilar to our ancestors after all. First off, you’re probably wondering who on earth is Charles Mackay? Well, to put it short he was an author and journalist born in Scotland in the first half of the 19th century. He later traveled a little in Europe, namely to Brussels and Paris and […]

Free eBook: Unorthodox Marketing

21 July, 2014 10 marketing strategies that you’re probably not utilising right now… The marketplace has now become cluttered, tangled and completely messed up. Marketers, Advertisers, Salespeople and Business Owners are all fighting for new customers and product sales each day of the week, but the problem is that there’s too much fighting going on. There’s […]

What Is Market Segmentation, Anyway?

16 July, 2014 — 5 Comments Dividing a broad market into scalable segments is the only way that you’ll become truly remarkable. And only then you’ll actually be able to broaden your reach (if that’s really what you want to do). The common belief is: when you market a product or service, you market it […]

Selling Without Selling

10 July, 2014 — 4 Comments The best way to sell your products is by not having to sell them in the first place. As customers, we love to buy. But, on the other hand, we hate being sold to. If you think about that for a second, it’s a pretty strange crossroad to be […]

10 Areas Of Focus That Will Increase Your Website Traffic

Answering one of the most common questions every digital marketer is asking and identifying where the areas of focus for better quality traffic are. At a certain point last year, not one day would go by without somebody asking me: “How do I get more traffic to my offer?” It’s a million-dollar question. It’s the […]

Minimal Subliminal Advertising

Subliminal Advertising and placing hidden messages has received much attention over the last few years, most of which have been negative. But there are signs that it can work. So it’s worth taking a closer look. Do subliminal messages work in advertising? Now that’s a question. Born within the US in 1957 in a hoax by market researcher […]

Who Is Using Mobile?

26 June, 2014 — 18 Comments Mobile Marketing is something that often gets pushed under the table. Here’s why you should NOT fall into that trap. 2014 is the year of the mobile. The year where 80% of us use smartphones to do our shopping; where 50% of us use mobiles whilst inside a physical […]

Myths & Delusions Surrounding SEO

20 June, 2014 — 7 Comments At present, SEO is a strange and magical topic because not only is it difficult to master, it’s also difficult to understand the rules. Have you noticed it yet..? That search engines are becoming more human. Because that’s what’s happening. When we first came online, Google was a bit […]