What Is Market Segmentation, Anyway?

16 July, 2014 — 5 Comments Dividing a broad market into scalable segments is the only way that you’ll become truly remarkable. And only then you’ll actually be able to broaden your reach (if that’s really what you want to do). The common belief is: when you market a product or service, you market it […]

Selling Without Selling

10 July, 2014 — 4 Comments The best way to sell your products is by not having to sell them in the first place. As customers, we love to buy. But, on the other hand, we hate being sold to. If you think about that for a second, it’s a pretty strange crossroad to be […]

10 Areas Of Focus That Will Increase Your Website Traffic

Answering one of the most common questions every digital marketer is asking and identifying where the areas of focus for better quality traffic are. At a certain point last year, not one day would go by without somebody asking me: “How do I get more traffic to my offer?” It’s a million-dollar question. It’s the […]

Minimal Subliminal Advertising

Subliminal Advertising and placing hidden messages has received much attention over the last few years, most of which have been negative. But there are signs that it can work. So it’s worth taking a closer look. Do subliminal messages work in advertising? Now that’s a question. Born within the US in 1957 in a hoax by market researcher […]

Myths & Delusions Surrounding SEO

20 June, 2014 — 7 Comments At present, SEO is a strange and magical topic because not only is it difficult to master, it’s also difficult to understand the rules. Have you noticed it yet..? That search engines are becoming more human. Because that’s what’s happening. When we first came online, Google was a bit […]

The Joint Venture Partner Puzzle

12 June, 2014 – 4 Comments The challenge of building joint venture relationships seems daunting, but the benefits of acquiring one are in abundance. Here’s a helping hand to get started. I cannot think of a better way to sell online than through joint ventures. Joint venture partnerships, from the very beginning, appear destined for huge success […]

Knowing When To Attack The Enemy

When the time is right, attacking the competition can seriously boost your brand awareness (and overall business). For this post, consider marketing as “attacking”. Sure, if you’re going out to show that your product is better than the competition’s, then you’re attacking anyway. And there’re a few good reasons that, when the timing is right, […]

When Remarketing Is “Re-spamming”

An invasion of privacy is upon us. But here’s why you cannot afford to hold back. You’re in a clothing store. The shop assistant has seen you. You browse for a few minutes, resisting buying the jacket you like, and then leave and proceed with your day. But within minutes, that same shop assistant is […]