Pitching and Performing

The world of movie stars and theatre performers are no different to that of sellers. I’ve been watching a lot of movies lately. Some of them good and some bad. And what generally defines a good or bad movie is the actors within them. Anyone can put up with bad visuals, but if the acting is bad the […]

Selling Without Selling

10 July, 2014 — 4 Comments The best way to sell your products is by not having to sell them in the first place. As customers, we love to buy. But, on the other hand, we hate being sold to. If you think about that for a second, it’s a pretty strange crossroad to be […]

Minimal Subliminal Advertising

Subliminal Advertising and placing hidden messages has received much attention over the last few years, most of which have been negative. But there are signs that it can work. So it’s worth taking a closer look. Do subliminal messages work in advertising? Now that’s a question. Born within the US in 1957 in a hoax by market researcher […]

Knowing When To Attack The Enemy

When the time is right, attacking the competition can seriously boost your brand awareness (and overall business). For this post, consider marketing as “attacking”. Sure, if you’re going out to show that your product is better than the competition’s, then you’re attacking anyway. And there’re a few good reasons that, when the timing is right, […]

When Remarketing Is “Re-spamming”

An invasion of privacy is upon us. But here’s why you cannot afford to hold back. You’re in a clothing store. The shop assistant has seen you. You browse for a few minutes, resisting buying the jacket you like, and then leave and proceed with your day. But within minutes, that same shop assistant is […]

Lessons On Persuasion From Propaganda

Governments and political parties have always used some form of propaganda to influence opinion. For them, it’s common practice. But why aren’t we seeing companies and organizations doing the same? I think it’s a missed opportunity. Propaganda. A forgotten art steeped in controversy. The very word echoes a sense of power-meets-manipulation throughout, but let’s […]