August 17, 2017. If marketing activities aren’t complimentary, they can’t be effective. If they aren’t effective, they’re useless.Read More Concentrating Resources
16 July, 2014 — 5 Comments Dividing a broad market into scalable segments is the only way that you’ll become truly remarkable. And only then you’ll actually be able to broaden your reach (if that’s really what you want to do). The common belief is: when you market a product or service, you market it […]Read More What Is Market Segmentation, Anyway?