Pitching and Performing

The world of movie stars and theatre performers are no different to that of sellers. I’ve been watching a lot of movies lately. Some of them good and some bad. And what generally defines a good or bad movie is the actors within them. Anyone can put up with bad visuals, but if the acting is bad the […]

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Never Try To Be The Nice Guy

There’s a common problem online with the way that people talk about their stuff. I feel that people are too nice when speaking to their customers. Think back to when you were at high school. Who are the people (let’s say characters) that you remember from this period? The funny one. The one that was […]

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Networking: Being The Familiar Face

October 30, 2014 — 1 Comment “Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for…” People are reluctant to consider networking as one of the main marketing practices purely because you’ll not walk away from that meeting with more money in your pocket. But you’re not perusing a sale here, or anything related […]

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Minimal Subliminal Advertising

Subliminal Advertising and placing hidden messages has received much attention over the last few years, most of which have been negative. But there are signs that it can work. So it’s worth taking a closer look. Do subliminal messages work in advertising? Now that’s a question. Born within the US in 1957 in a hoax by market researcher […]

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The Joint Venture Partner Puzzle

12 June, 2014 – 4 Comments The challenge of building joint venture relationships seems daunting, but the benefits of acquiring one are in abundance. Here’s a helping hand to get started. I cannot think of a better way to sell online than through joint ventures. Joint venture partnerships, from the very beginning, appear destined for huge success […]

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Lessons On Persuasion From Propaganda

Governments and political parties have always used some form of propaganda to influence opinion. For them, it’s common practice. But why aren’t we seeing companies and organizations doing the same? I think it’s a missed opportunity.   Propaganda. A forgotten art steeped in controversy. The very word echoes a sense of power-meets-manipulation throughout, but let’s […]

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