Fluency & Familiarity
March 1, 2018. Studies show we like things that are easy to think about and dislike things that are hard to think about. So why do we make things complex?
Read More Fluency & FamiliarityMarch 1, 2018. Studies show we like things that are easy to think about and dislike things that are hard to think about. So why do we make things complex?
Read More Fluency & FamiliarityDecember 19, 2017. How to beat resistance in any pitch or promotional situation.
Read More Cicero’s Way