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Gareth Roberts

Gareth Roberts

Unorthodox Marketing & Strategy

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Gareth Roberts

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Tag: Confirmation Bias

Confirmation Bias

October 4, 2018. We believe what we want to believe. But it’s not our fault; it’s how we’re hard-wired. It’s just our jobs to know this.

Read More Confirmation Bias

Recent Posts

  • Use Marketing Technology (Properly)
  • On The Defensive: Protecting Market Share
  • The War of the Bucket
  • The Cobra Effect
  • The Hundredth Monkey Effect
  • Internal Communication
  • Setting Sober Goals
  • Authority
  • Deliver On Promised Experiences
  • Active Inertia

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