Changing the way you approach marketing – and life – for the better. What if I told you, you could transform everything just by focussing on one principle? (No, this isn’t snake oil. This is the real thing.) A shift in mindset that can transform your organisation’s marketing activities. And the shift is seriously simple. […]
Read More A Shift In MindsetWe’re constantly told that VR is great. But why aren’t we buying? Virtual reality is the talk of the technology and marketing communities. It’s something that promises out-of-this-world experiences. Experiences where we can replace real world environments with ones created by software. But is it what we really want, or is it all hype? In […]
Read More VR: The ConundrumThe underdog organisation has two natural factors favouring its success, and they’re amazingly powerful. More than half of new business ventures don’t survive past five years. Competition has never been so fierce. Industries are full of rival organisations, all locked in battle for market share. For the mind of the customer. It’s rare to see […]
Read More The Disadvantage AdvantageYour tweets and social updates are at risk. Here’s why. The scarcity principle is as simple as principles come: We place a higher value on things that are scarce, and a lower value on things that are abundant. That’s it. If we were to walk into a shop to find two seemingly identical stocks of […]
Read More Social Media ScarcityNovember 20, 2014 When you launch a new product you’re opening up a whole world of opportunities for your business. You’re giving current customers a new opportunity to buy something else from you, you’re opening the door to brand new customers and creating a massive amount of buzz within your marketplace. In the online space, there’s […]
Read More Attention & Reputation (And Revenue) Comes From Launching New ProductsIf you work in digital marketing every day, there’ll probably be a few problems that come to mind. But the main problem isn’t what you think. You already know that building a mailing list, or getting more web traffic isn’t as easy as you thought when you first set up your digital marketing strategy. You’ll […]
Read More The Problem With Digital MarketingWe’re not too dissimilar to our ancestors after all. First off, you’re probably wondering who on earth is Charles Mackay? Well, to put it short he was an author and journalist born in Scotland in the first half of the 19th century. He later traveled a little in Europe, namely to Brussels and Paris and […]
Read More What Charles Mackay Tells Us About Consumer Behaviour
Gareth Roberts 