A Shift In Mindset

Changing the way you approach marketing – and life – for the better. What if I told you, you could transform everything just by focussing on one principle? (No, this isn’t snake oil. This is the real thing.) A shift in mindset that can transform your organisation’s marketing activities. And the shift is seriously simple. […]

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VR: The Conundrum

We’re constantly told that VR is great. But why aren’t we buying?  Virtual reality is the talk of the technology and marketing communities. It’s something that promises out-of-this-world experiences. Experiences where we can replace real world environments with ones created by software. But is it what we really want, or is it all hype? In […]

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The Disadvantage Advantage

The underdog organisation has two natural factors favouring its success, and they’re amazingly powerful.  More than half of new business ventures don’t survive past five years. Competition has never been so fierce. Industries are full of rival organisations, all locked in battle for market share. For the mind of the customer. It’s rare to see […]

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Social Media Scarcity

Your tweets and social updates are at risk. Here’s why. The scarcity principle is as simple as principles come: We place a higher value on things that are scarce, and a lower value on things that are abundant. That’s it. If we were to walk into a shop to find two seemingly identical stocks of […]

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Attention & Reputation (And Revenue) Comes From Launching New Products

November 20, 2014 When you launch a new product you’re opening up a whole world of opportunities for your business. You’re giving current customers a new opportunity to buy something else from you, you’re opening the door to brand new customers and creating a massive amount of buzz within your marketplace. In the online space, there’s […]

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The Problem With Digital Marketing

If you work in digital marketing every day, there’ll probably be a few problems that come to mind. But the main problem isn’t what you think. You already know that building a mailing list, or getting more web traffic isn’t as easy as you thought when you first set up your digital marketing strategy. You’ll […]

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